BRIEF
Inspired by Creative Cups 2023, Nespresso tasked us to expand the universe for B2B and B2C audiences within the Flavoured and Milk worlds, requiring hero films, KVs and social assets. These deliverables were put the spotlight on a new recipe, Maple Pecan, and new capsules and machines.
IDEA
Our idea focused on the spectrum of creativity, evoking the notion of every coffee – whether classic or avant-garde - is crafted with creativity. In a nutshell, we encapsulated the idea as ‘Master Simplicity, Express Creativity.’
EXECUTION
Heroing the recipes and body of the coffee, we concepted indulgent and visually captivating ‘liquid treatments’, along with developing a new colour palette and bespoke set builds for the two worlds.
OUTCOME
Our week-long shoot saw us deliver a super successful campaign with hundreds of assets rolling across global markets. What’s more? Sales of the elevated VL machines went up by 30% alongside Nespresso’s new flavour, Maple Pecan, proving a hit online.