BRIEF
Design a compelling visual identity for WPP’s training programs, tailored to resonate with a Millennial audience. The objective was to transform traditionally dull corporate content into something dynamic, engaging, and culturally relevant, ensuring the programs captured attention and inspired participation.
IDEA
The creative approach focused on turning the ordinary into the extraordinary by crafting a bold, graphic visual style. Drawing from cultural references and trends that connect with Millennials, the design added vibrancy and personality to the programs, making them feel fresh and relevant.
Through a mix of eye-catching visuals, contemporary typography, and playful elements, the identity brought energy and excitement to the training content. This cohesive style extended seamlessly across all media channels, from digital platforms to print materials, ensuring a consistent and memorable presence.
The result? A training program identity that stood out, captured the spirit of its audience, and elevated the learning experience with a creative edge.
ROLE
- Creative concepts
- Art direction
- Visual design