BRIEF
Develop a series of online content films for Benzac’s new line of products aimed at preventing blackheads, specifically targeting teenagers. The goal was to create engaging, relatable content that resonates with the young audience while promoting the effectiveness of the products.
CONCEPT
The narrative is brought to life using playful animations that interact with the protagonist a teenage girl creating a fun and dynamic visual experience. These animations act as charming characters or elements that work alongside the girl, adding an engaging layer of creativity to the storyline.
By blending the real world with animated visuals, the films capture the attention of the target audience while keeping the tone lighthearted and relatable. The animation serves not only as a visual tool but also as a way to personify the girl’s journey to clearer skin, making the experience feel more interactive and fun.
This approach not only highlights the benefits of the Benzac product line but also connects with teens on an emotional level, ensuring the content feels authentic, engaging, and aligned with their lifestyle.
ROLE
- Creative concepts
- Art direction
- Visual design